The Art and Science of Pure Flower and Plant Essences.  Plants are the starting point for virtually everything we do, providing essential benefits that support all
Earth's life forms. Aveda's plant based products draw upon their potent ingredients for their effectiveness.

Aveda's Green Initiative
Aveda's mission is to care for the world we live in, from the products they make to the ways in which they give back to society. At Aveda, they strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Aveda believes there is no responsible alternative to doing business other than through environmental sustainability by conducting business in a manner that protects the Earth, conserves resources and does not compromise the ability of future generations to sustain themselves.



Green Ingredients
Green ingredients at Aveda reflects their commitment to providing you with high performing plant-based products. They advance existing research and development practices in our industry - through their use of renewable, sustainable, or organic, plant-based ingredients and non-petroleum mineral ingredients in their products.

This positions Aveda as a leader in ethical and traceable soil to bottle™ ingredients, organic ingredients and practices that are changing the industry, plant-based alternatives to synthetic chemistry, innovations in responsible packaging and continued commitment to safe products manufacturing and corporate practices that are socially and environmentally advanced.

Green Energy
Aveda manufactures their products with 100% certified wind power and is an EPA Green Power partner.

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